EFFECTIVE SIMPLIFICATION FOR LOGO DESIGN
Year: 2015
Editor: Christian Weber, Stephan Husung, Gaetano Cascini, Marco CantaMESsa, Dorian Marjanovic, Monica Bordegoni
Author: Chen, Chung-Yun; Cheung, Vien; Li, Dian; Cassidy, Thomas
Series: ICED
Institution: University of Leeds, United Kingdom
Section: User-Centred Design, Design of Socio-Technical Systems
Page(s): 365-374
ISBN: 978-1-904670-72-8
ISSN: 2220-4334
Abstract
As a graphic mark, logo applied by companies to aid public recognition and identification that it is traditionally applied on print advertisements and in recent years in digital devices. The logo recognition ability becoMES a challenge to make it readable in a small display. Therefore, there is a need for brands to ensure their logo is recognisable in different media. According some previous research, simplifying shape might be one of the solutions to increase the recognition ability that will be the core concept in this study. Therefore, this study seeks to investigate a systematic method to evaluate the level of simplicity. The result of experiment aims to provide a reliable and systematic measurement for logo recognition development in different media display and able to enhance the recognition ability before works be printed.
Keywords: Design Informatics, Recognition, Simplification, Logo Design