The Genesis of a Comprehensive Design Thinking Solution

DS 58-7: Proceedings of ICED 09, the 17th International Conference on Engineering Design, Vol. 7, Design for X / Design to X, Palo Alto, CA, USA, 24.-27.08.2009

Year: 2009
Editor: Norell Bergendahl, M.; Grimheden, M.; Leifer, L.; Skogstad, P.; Lindemann, U.
Author: Böckmann, Oliver; Noweski, Christine; Meinel, Christoph
Series: ICED
Section: Design for X, Design to X
Page(s): 229-240

Abstract

In this paper we address principles of the design thinking methodology and their value to design projects. We do this by describing the challenge, progress and results of a use case project for a major retail group. Specific emphasis is put on the user-centered approach, defined methods of innovation and on low-fidelity prototypes, as the retail group's innovation department insufficiently applied those in their prior attempts to address the challenge. The focus of the paper is on the teams performance to innovate by applying design principles to a grazed over context.

Keywords: design thinking, online shopping, personal supply chain, e-grocery, virtual shopping, pick-up station, smart shopper, user-centric design, low-fidelity prototyping, 3D-Grocery

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