Extraction of Customer's Latent Viewpoints By Mutual Evaluation

DS 42: Proceedings of ICED 2007, the 16th International Conference on Engineering Design, Paris, France, 28.-31.07.2007

Year: 2007
Author: Yanagisawa, Hideyoshi; Murakami, Tamotsu
Series: ICED
Section: User
Page(s): 805-806 (exec. Summ.), full paper no. DS42_P_49

Keywords: Latent customer's viewpoint, emotional needs, mutual evaluation, laddering, Kansei

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