ANALYSIS OF THE DECISION MAKING PROCESSES IN NPD PROJECTS WITHIN INNOVATIVE COMPANIES
Year: 2005
Editor: A. Samuel, W. Lewis
Author: García-Melón, M.; Aragonés, P.; Poveda, R.; Zabala, J.
Series: ICED
Section: New Product Development
Page(s): 53-54 (exec. Summ.), full paper no. DS35_7.34
Keywords: NPD, decision making, survey